Compliance & responsibility.

Sidekick is built compliance-first. Below is how we approach responsible gambling, AI disclosure, and player data.

Responsible Gambling

★ Built-in guardrails

The Sidekick widget includes soft-thresholds for in-session activity (deposit/bet sums per session). When a threshold is crossed, the character pauses recommendations and surfaces a BeGambleAware redirect.

★ No loss-chasing prompts

The character is forbidden from suggesting "win it back" or any predatory pattern. All copy is reviewed against the UKGC LCCP 5.1.6 (gambling-related advertising) and 3.4 (RG).

★ Self-exclusion respected

If the operator's player account management flags a user as self-excluded, Sidekick does not show the widget. We follow GAMSTOP and equivalent scheme signals via operator-provided userExcluded flag.

AI disclosure

★ Clear "AI character" branding

Each character is disclosed as an AI persona. The widget shows a "LIVE · CHARACTER NAME" pill that establishes character identity, not a human agent.

★ No deceptive personalization

The character's voice prompt adapts to country/age/play style but never impersonates a real human or claims to be one.

Data & Privacy

★ GDPR-compliant

We process only the data the operator sends us (userId, country, age range, events). We do not store names, emails, phone numbers, or financial PII without explicit operator consent + DPA.

★ EU data residency

Cloudflare D1 is configured in EU region. No data leaves EU unless the operator requests a different region.

★ Right to erasure

Operators can call DELETE /api/v1/users/:id to remove all player data (events, missions, rewards) on player request.

Licensing & jurisdictions

Sidekick is a B2B engagement layer. We do not hold any gaming license — operators using Sidekick must hold the relevant license for their jurisdiction (UKGC, Spelinspektionen, MGA, KSA, etc.).

Resources

This is a demo product. Full Privacy Policy, Terms of Service, Cookie Policy and DPA templates are available upon request as part of operator pilot agreements.